The deal, which also sees BetVictor sponsor the Northern and Southern Leagues, is the first time one brand has sponsored all National League feeder leagues.

In a joint statement, Nick Robinson – Isthmian Football League Chairman, Mark Harris – Northern Premier League Chairman and Terry Barratt – Southern League Chair, said:

“We are delighted to be working with BetVictor, such a high-profile sponsor. It is a major coup for the leagues at the Steps 3 and 4 of the National Leagues System. By working collectively, we become a much more attractive commercial and media proposition. We are all striving to professionalise our competitions and this sponsorship takes things to a new level.”

Commenting on the partnership, BetVictor’s Director of Brand and Creative, Matt Parkes stated:

“We’re very excited about this partnership and we’re confident it will be a successful one for all three leagues and for BetVictor. The growing popularity of the leagues amongst the football community in the UK gives us the opportunity to amplify our brand’s digital presence and engagement, and to get closer to the leagues’ football fans.”

The league website from this point onwards will be https://www.betvictoristhmian.co.uk/.